About LDA Research
LDA Research is run by Lucy Doorbar.
In 2011, Lucy set up LDA Research specialising in qualitative research for the pharmaceutical and medical device sector. Based in Bedfordshire, the company encompasses a small core team alongside a network of trusted associates that operate on a global scale. Their client base includes health market research agencies, management consultants, medical and pharmaceutical clients and advertising companies, design agencies and medical comms agencies.
LDA Team
Lucy Doorbar
Background: BSc Psychology and Sociology. Previous senior roles in healthcare market research with HBS Consulting, the Planning Shop International and Ipsos MORI.
LDA Roles: Project Management, finance, analysis, marketing
Adores: Spending time with my family and two delightful daughters, reading a book whilst lying on a sunny beach, walking her dogs
Managing Director
Lucy Doorbar
Background: BSc Psychology and Sociology. Previous senior roles in healthcare...
Rachel Barnes
Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and KS5 lead teacher 2005-2009 then education consultant for London LEAs 2009-2010.
LDA Roles: Project Management, recruitment, analysis and office management
Adores: Spending time with my family, reading, long walks in the countryside and making extravagant cakes!
Senior Research and Analysis Manager
Rachel Barnes
Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and...
Zoe Burton
Background: BSc Psychology and Criminal behaviour. Previously Research Assistant at the University of Bedfordshire
LDA Roles: Project Management, recruitment, Interviewing, GDPR compliance
Adores: Travel, writing, anything artistic in nature and family time
Research Executive
Zoe Burton
Background: BSc Psychology and Criminal behaviour. Previously Research Assistant at...
Viviana Horwood
Background: Degree in Italian Studies and a Post Graduate Diploma in Human Resource Management, Previously HR Specialist for a large FMCG company
LDA Roles: Project management, recruitment, respondent panel maintenance, moderating
Adores: Singing, Dancing, Musical Theatre, Reading, Running and Cruising round the world!
Senior Research and Analysis manager
Viviana Horwood
Background: Degree in Italian Studies and a Post Graduate Diploma...
Andrew Grant
Background: 30 years in sales and marketing for a range of industries, including recruitment, IT, event management, online broadcasting and financial services. Followed by 15 years in market research specialising in pharmaceuticals, medical devices, IT and B2B.
LDA Roles: Project design and management, group and individual moderation, analysis and interpretation.
Adores: travel, history, car maintenance, DIY projects.
Moderator and Research Consultant
Andrew Grant
Background: 30 years in sales and marketing for a range...
Caroline Southard
Background: 25 years in marketing, market research and innovation (new product and service developments). Worked in a range of industries including Science, Publishing, Medical, Financial, Telco, Education, Not for Profit, consumer research including FMCG, social and commercial. Has been involved in all stages of projects including direction, development and management. Interested in how research is utilised and helping businesses make progress.
LDA Roles: Moderating
Adores: Music, Yoga, Cooking and Nature
Moderator
Caroline Southard
Background: 25 years in marketing, market research and innovation (new...
Fatima Mitha
Background: BA (Hons) Marketing Management
LDA Roles: Project Management, recruitment
Adores: Travelling, reading, cooking and going on scenic walks.
Research Executive
Fatima Mitha
Background: BA (Hons) Marketing Management LDA Roles: Project Management, recruitment...
