About LDA Research

LDA Research is run by Lucy Doorbar.

In 2011, Lucy set up LDA Research specialising in qualitative research for the pharmaceutical and medical device sector. Based in Bedfordshire, the company encompasses a small core team alongside a network of trusted associates that operate on a global scale. Their client base includes health market research agencies, management consultants, medical and pharmaceutical clients and advertising companies, design agencies and medical comms agencies.

 LDA Team

lucy lda research

Lucy Doorbar

Position: Managing Director

Background: BSc Psychology and Sociology. Previous senior roles in healthcare market research with HBS Consulting, the Planning Shop International and Ipsos MORI.

LDA Roles: Project Management, finance, analysis, marketing

Adores: Spending time with my family and two delightful daughters, reading a book whilst lying on a sunny beach, walking her dogs

Managing Director

Lucy Doorbar

Background: BSc Psychology and Sociology. Previous senior roles in healthcare...

Rachel lda research

Rachel Barnes

Position: Senior Research and Analysis Manager

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and KS5 lead teacher 2005-2009 then education consultant for London LEAs 2009-2010.

LDA Roles: Project Management, recruitment, analysis and office management

Adores: Spending time with my family, reading, long walks in the countryside and making extravagant cakes!

Senior Research and Analysis Manager

Rachel Barnes

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and...

Zoe lda research 1

Zoe Burton

Position: Research Executive

Background: BSc Psychology and Criminal behaviour. Previously Research Assistant at the University of Bedfordshire

LDA Roles: Project Management, recruitment, Interviewing, GDPR compliance

Adores: Travel, writing, anything artistic in nature and family time

Research Executive

Zoe Burton

Background: BSc Psychology and Criminal behaviour. Previously Research Assistant at...

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Viviana Horwood

Position: Senior Research and Analysis manager

Background: Degree in Italian Studies and a Post Graduate Diploma in Human Resource Management, Previously HR Specialist for a large FMCG company

LDA Roles: Project management, recruitment, respondent panel maintenance, moderating

Adores: Singing, Dancing, Musical Theatre, Reading, Running and Cruising round the world!

Senior Research and Analysis manager

Viviana Horwood

Background: Degree in Italian Studies and a Post Graduate Diploma...

Andrew Grant

Position: Moderator and Research Consultant

Background: 30 years in sales and marketing for a range of industries, including recruitment, IT, event management, online broadcasting and financial services. Followed by 15 years in market research specialising in pharmaceuticals, medical devices, IT and B2B.

LDA Roles: Project design and management, group and individual moderation, analysis and interpretation.

Adores: travel, history, car maintenance, DIY projects.

Moderator and Research Consultant

Andrew Grant

Background: 30 years in sales and marketing for a range...

Caroline Southard

Position: Moderator

Background: 25 years in marketing, market research and innovation (new product and service developments). Worked in a range of industries including Science, Publishing, Medical, Financial, Telco, Education, Not for Profit, consumer research including FMCG, social and commercial. Has been involved in all stages of projects including direction, development and management. Interested in how research is utilised and helping businesses make progress.

LDA Roles: Moderating

Adores: Music, Yoga, Cooking and Nature

Moderator

Caroline Southard

Background: 25 years in marketing, market research and innovation (new...

Fatima Mitha

Position: Research Executive

Background: BA (Hons) Marketing Management

LDA Roles: Project Management, recruitment

Adores: Travelling, reading, cooking and going on scenic walks.

Research Executive

Fatima Mitha

Background: BA (Hons) Marketing Management LDA Roles: Project Management, recruitment...

Customer Testimonials

“I worked with LDA for the first time recently and found them really approachable and professional – they truly understood what we needed from the project and made the whole process easy and enjoyable! Would highly recommend working with them.

Lindsey Douglas – Product Manager, Baxter. Advanced Surgery

“LDA Research is a valuable partner for Signify Research. It supports us by providing high-quality expert interviews and market research via its global network of key decision makers at hospital and provider networks. We always find LDA Research responds quickly to our requests, understands our needs and the healthcare market well, is adaptable and provides only the highest-quality interviewees

Alex Green, Company Director - Signify Research

“Working with Lucy at LDA is an absolute pleasure, she is very well connected and has great knowledge in the medical field”

Amy, BEAM Fieldwork

‘Over the seven years we’ve worked with LDA they have executed global programs of qualitative research across Europe, the USA and Asia. Our team has been very impressed with their attention to detail, customer service and project management.’

Paul, Managing Director

We’ve worked with Lucy and her team on numerous projects, both in the UK and globally, and they have never failed to deliver, even with hard-to-reach samples. If things get tough Lucy is always willing to ‘go the extra mile’, we know we’re in ‘safe hands’ which is a great reassurance”

Ewan Crosbie, Silver Fern

“Working with the LDA team is an absolute pleasure….brilliant recruitment, fabulous moderation, meaningful insights and seamless project management. What more could you ask for?

Senior Director - Consultancy

Our contact details are…

01525 861436
0781 4526463
info@ldaresearch.com

LDA Research,
Enterprise House,
Building 52, Wrest Park,
Silsoe, Bedfordshire,
MK45 4HS

Prospective client or a healthcare professional?

Please fill out the form on this page. We will get back to you within 24 hours.

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LDA Research