About LDA Research

LDA Research is run by Lucy Doorbar.

In 2011, Lucy set up LDA Research specialising in qualitative research for the pharmaceutical and medical device sector. Based in Bedfordshire, the company encompasses a small core team alongside a network of trusted associates that operate on a global scale. Their client base includes health market research agencies, management consultants, medical and pharmaceutical clients and advertising companies, design agencies and medical comms agencies.

 LDA Team

Lucy Doorbar

Lucy Doorbar

Managing Director

Background: BSc Psychology and Sociology. Previous senior roles in healthcare market research with HBS Consulting, the Planning Shop International and Ipsos MORI.

LDA Roles: Project Management, finance, analysis, marketing

Adores: Spending time with my family and two delightful daughters, reading a book whilst lying on a sunny beach, walking her dogs

Rachel Barnes

Rachel Barnes

Senior Research and Analysis Manager

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and KS5 lead teacher 2005-2009 then education consultant for London LEAs 2009-2010.

LDA Roles: Project Management, recruitment, analysis and office management

Adores: Spending time with my family, reading, long walks in the countryside and making extravagant cakes!

Leigh Hart

Leigh Hart

Senior Research and Analysis Manager

Background: Previously Environmental Health Director for large and small Environmental Consulting Firms. PhD – Environmental Risk & Toxicology U.C. Berkeley, M. S. – Environmental Policy, M. Eng. – Environmental Engineering, B.Sc. – Engineering Physics, B.A. – Psychology

LDA Roles: Project Management, GDPR Compliance, analysis and Interviewing

Adores: Long walks with dramatic views, London Symphony Orchestra family concerts (classical music made fun!), reading insightful novels, pub lunches and Mexican food.

Viviana Horwood

Viviana Horwood

Research Manager

Background: Degree in Italian Studies and a Post Graduate Diploma in Human Resource Management, Previously HR Specialist for a large FMCG company

LDA Roles: Project management, recruitment, respondent panel maintenance, moderating

Adores: Singing, Dancing, Musical Theatre, Reading, Running and Cruising round the world!

Get in Touch


To get in touch, please call 01525 861 436 or email info@ldaresearch.com. You can also fill out our contact form below!

LDA Research specialising in qualitative fieldwork for the pharmaceutical and medical device sector