About LDA Research – Medical Market Research Company

Lucy Doorbar is founder and MD

LDA Research was set up by Lucy in 2011. Based in Bedfordshire, the company comprises a small core team working with a network of trusted associates that operate across the globe. LDA Research clients include health market research agencies, management consultants, medical and pharmaceutical clients, advertising companies, design agencies and medical comms agencies.

“I saw a gap in the medical market research market and I thought that we could fill it. So LDA Research was created to provide a network of consultant level interviewers who would carry out qualitative medical market research internationally.”

Professional Moderators

Our work is distinguished by the fact that we don’t use students, graduates or call-centre interviewers to conduct research. Only professional moderators and interviewers with previous experience working for medical companies or from senior roles in specialist healthcare market research are used. Our team’s in-depth knowledge means that interviews are more thorough, and our capacity to dig deeper helps to draw out insights for clients.

 LDA Team

lucy lda research

Lucy Doorbar

Position: Managing Director

Background: BSc Psychology and Sociology. Previous senior roles in healthcare market research with HBS Consulting, the Planning Shop International and Ipsos MORI.

LDA Roles: Project Management, finance, analysis, marketing

Adores: Spending time with my family and two daughters, reading a book whilst on lying on a sunny beach, walking my dogs, lazy Sunday brunches

Managing Director

Lucy Doorbar

Background: BSc Psychology and Sociology. Previous senior roles in healthcare...

Rachel lda research

Rachel Barnes

Position: Senior Research and Analysis Manager

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and KS5 lead teacher 2005-2009 then education consultant for London LEAs 2009-2010.

LDA Roles: Project Management, recruitment, analysis and office management

Adores: Spending time with my family, reading, long walks in the countryside and making extravagant cakes!

Senior Research and Analysis Manager

Rachel Barnes

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and...

viv lda research

Viviana Horwood

Position: Senior Research and Analysis manager

Background: Degree in Italian Studies and a Post Graduate Diploma in Human Resource Management, Previously HR Specialist for a large FMCG company

LDA Roles: Project management, recruitment, respondent panel maintenance, moderating

Adores: Singing, Dancing, Musical Theatre, Reading, Running and Cruising round the world!

Senior Research and Analysis manager

Viviana Horwood

Background: Degree in Italian Studies and a Post Graduate Diploma...

Andrew Grant

Position: Moderator and Research Consultant

Background: 30 years in sales and marketing for a range of industries, including recruitment, IT, event management, online broadcasting and financial services. Followed by 15 years in market research specialising in pharmaceuticals, medical devices, IT and B2B.

LDA Roles: Project design and management, group and individual moderation, analysis and interpretation.

Adores: travel, history, car maintenance, DIY projects.

Moderator and Research Consultant

Andrew Grant

Background: 30 years in sales and marketing for a range...

Caroline Southard

Position: Moderator

Background: 25 years in marketing, market research and innovation (new product and service developments). Worked in a range of industries including Science, Publishing, Medical, Financial, Telco, Education, Not for Profit, consumer research including FMCG, social and commercial. Has been involved in all stages of projects including direction, development and management. Interested in how research is utilised and helping businesses make progress.

LDA Roles: Moderating, project design and analysis.

Adores: Music, Yoga, Cooking and Nature


Caroline Southard

Background: 25 years in marketing, market research and innovation (new...

Fatima Mitha

Position: Research Executive MRS Apprenticeship

Background: BA (Hons) Marketing Management

LDA Roles: Research Executive MRS Apprenticeship

Adores: Travelling, reading, cooking and going on scenic walks.

Research Executive MRS Apprenticeship

Fatima Mitha

Background: BA (Hons) Marketing Management LDA Roles: Research Executive MRS...

thomas downe

Thomas Downe

Position: Research Executive MRS Apprenticeship

Background: BSocSc (Hons) Sociology

LDA Roles: Research Executive MRS Apprenticeship

Adores: Cooking, avid sports fan, gaming, travelling and spending time with family and friends.

Research Executive MRS Apprenticeship

Thomas Downe

Background: BSocSc (Hons) Sociology LDA Roles: Research Executive MRS Apprenticeship...

leigh hart

Leigh Hart

Position: Moderator and Consultant

Background: 15 years in medical market research, with a wide range of clients (charities, small start-ups, conglomerates) and topics (behaviours , medications, medical devices). Expertise in primary research, secondary research, GDPR compliance and social media outreach. Experience in project proposals, project management, analysis, reporting, presentations, technical training, field studies, database management and database programming.

LDA Roles: Moderating, Analysis.

Adores: Dog walks, rainy day reading, newspaper puzzles, family classical music concerts, pub lunches and Mexican food.

Moderator and Consultant

Leigh Hart

Background: 15 years in medical market research, with a wide...

Customer Testimonials

“I worked with LDA for the first time recently and found them really approachable and professional – they truly understood what we needed from the project and made the whole process easy and enjoyable! Would highly recommend working with them.

Lindsey Douglas – Product Manager, Baxter. Advanced Surgery

“LDA Research is a valuable partner for Signify Research. It supports us by providing high-quality expert interviews and market research via its global network of key decision makers at hospital and provider networks. We always find LDA Research responds quickly to our requests, understands our needs and the healthcare market well, is adaptable and provides only the highest-quality interviewees

Alex Green, Company Director - Signify Research

“Working with Lucy at LDA is an absolute pleasure, she is very well connected and has great knowledge in the medical field”

Amy, BEAM Fieldwork

“Over the seven years we’ve worked with LDA they have executed global programs of qualitative research across Europe, the USA and Asia. Our team has been very impressed with their attention to detail, customer service and project management.”

Paul, Managing Director

We’ve worked with Lucy and her team on numerous projects, both in the UK and globally, and they have never failed to deliver, even with hard-to-reach samples. If things get tough Lucy is always willing to ‘go the extra mile’, we know we’re in ‘safe hands’ which is a great reassurance”

Ewan Crosbie, Silver Fern

“Working with the LDA team is an absolute pleasure….brilliant recruitment, fabulous moderation, meaningful insights and seamless project management. What more could you ask for?

Senior Director - Consultancy

“We came to Lucy and the team at LDA after being let down by other recruiters. We had pressing deadlines with a Design Sprint only days away and were in a bit of a panic (to say the least!). We absolutely came to the right place, LDA were highly effective and a pleasure to deal with at every turn. The candidates they put forward were great and I would highly recommend.

Roan Ghosh, Epiphany Ideas

“Lucy and the team have provide us with excellent service over the years – they have shown detailed understanding of our briefs, professional and competitive proposals for work; and ultimately have provided an excellent standards of research. Recruitment, moderation, analysis and project management and been second to none; and the team have always been very good to work with. We have appreciated the open discussion and flexibility to meet our requirements on tricky projects.”

Rob Weisner, 2 Europe

“We collaborated with LDA to deliver fast-turnaround qualitative research, engaging with consultant oncologists in Scotland and the Republic of Ireland – a challenging recruit which required a strong local healthcare market understanding. Together we were able to impress the client with our depth of understanding and research insights, which helped them develop a robust strategy in both markets”

Chris Lewis-DeBoos, Strategic North

“LDA have delivered genuinely great respondents for some of my trickiest and niche recruitment specs over the years. They are a great field partner – a knowledgeable, honest and realistic sounding board at the outset, and thorough, straightforward and effective during the process.”

Fiona Smalley, Vine Research

“It has been an absolute breeze working with LDA, they have made the process of message testing simple and easy. They have always been on hand to answer queries and guide us along the process. We look forward to continue working with them in the future.”

Evie Remsik, Ministry of Fish

“Lucy and her team at LDA research are our go-to when it comes to market research and recruitment needs. They are fast, responsive and truly understand the ask before diving in. The quality and caliber of the respondents is also a testament to their hard work and ensuring we as an agency get to speak to the right people and get the insights we need.”

John Fitzpatrick, Precision Effect

“I have worked with multiple market research companies over my career. I can say that working with LDA has been one of the best experiences to date. Lucy and team brought deep therapeutic experience to our project, were very responsive while communicating clearly and collaboratively, and importantly delivered the final data readout on time and on budget.”

Geoff Griffiths, Director of Commercialization, Shackelford Pharma Inc.

Our contact details are…

01525 861436
0781 4526463

LDA Research,
Enterprise House,
Building 52, Wrest Park,
Silsoe, Bedfordshire,
MK45 4HS

Prospective client or a healthcare professional?

Please fill out the form on this page. We will get back to you within 24 hours.