Medical market research has traditionally concerned itself primarily with clinicians, nurses, patients, pharmacists and medical reps. More recently, though, LDA Research has extended its focus to include an additional professional sector within the healthcare context. It’s one that’s made up of a vast array of roles including IT infrastructure engineers, CIOs and CMIOs. The size […]
The life of a pharmaceutical sales rep looks very different today from two years ago. Back then face-to-face sales meetings were standard practice across the NHS. COVID-19 and its attendant restrictions on in-person meetings put paid to this. One GP told us that reps became wary of any kind of contact with GPs during the […]
Just under a year ago we wrote a blog that considered the UK-wide implementation of GP remote consultations, and its impact on the experience of patients. Since writing that we’ve had two further ‘lockdown’ periods and are currently coping with the Delta Variant. As the COVID-19 restrictions are lifted, the LDA Research team thought it […]
The Challenge of Rare Disease Research We’ve always been a medical marketing agency that ‘loves a challenge’. It’s this tenacious streak in our makeup that has shaped the work we do, and the clients we attract. Over the past decade LDA Research has consistently risen to the challenge of finding and enlisting doctors and specialist […]
The ‘patient experience’ of disease and its treatments is of huge value for pharmaceutical companies or medical device manufacturers. People who live day-in and day-out with a condition can provide unique perspectives on the impact it has on their lives, particularly where the disease is rare or low-prevalence. Among other things, the information shared via […]
The long Covid winter is finally drawing to a close, and the UK is inching ever closer to a graduated end to lockdown. After a year of businesses scrambling to adapt to extraordinary circumstances, we’re now starting to wonder what awaits us as the ‘new normal’ asserts itself. We won’t be returning to the pre-Covid […]
The global coronavirus pandemic catapulted Zoom into our collective consciousness overnight. All of a sudden everyone was using the verb ‘to Zoom’, and businesses were finding innovative ways to keep their relationships with clients alive as tumble-weed rolled through our town and city centres. In early 2020 LDA Research was already testing out Zoom as […]
The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients Amongst the many lessons we will take away from the COVID-19 pandemic is the importance of getting public health messaging right. Mistakes – in this instance – can literally cost lives. The ‘Stay Alert’ campaign was widely criticised by the public and psychologists alike […]
Feature Interview with LDA Founder, Lucy Doorbar This month we were lucky enough to be able to schedule in an interview with LDA Founder, Lucy Doorbar. It was a great opportunity to find out how she got started in the medical market research sector, what it was like setting up the company whilst being a […]