Entries by LDA Research

Hot Topics in Radiology

Radiology is not only a powerful diagnostic tool, it’s also an integral component in disease management. Through the use of X-rays, MRI, ultrasound or CT scans, healthcare professionals receive detailed data relating to bodily structure.

Developing Sustainable Healthcare in the UK

A recent article in the Royal College of Surgeons Bulletin begins by reminding fellow surgeons that a single operation can produce “up to 814kg of CO2, the same as driving up to 2,273 miles in an average petrol car.”

Feature Interview With Fatima Mitha

On 16th February 2022, the Market Research Society launched the Level 4 Market Research Executive Apprenticeship programme which is run by Swarm Training. Designed in collaboration with, amongst others, Ipsos, Disney, Channel 4

AI in Healthcare

Data and AI is one of the UK Government’s ‘Grand Challenges’ missions. It wants the UK to “Use data, Artificial Intelligence and innovation to transform the prevention, early diagnosis and treatment of chronic diseases by 2030”

Why Is It So Difficult To See a Doctor?

Despite consistently high numbers of confirmed cases across the UK, life has been getting back to normal over the past few months. Shops, pubs and restaurants are open once more, and thriving. Public transport is creeping back to pre-pandemic levels, and cities are…

Healthcare IT System Integration Research

Medical market research has traditionally concerned itself primarily with clinicians, nurses, patients, pharmacists and medical reps. More recently, though, LDA Research has extended its focus to include an additional professional sector within the healthcare context. It’s one that’s made up of a vast array of roles including IT infrastructure engineers, CIOs and CMIOs. The size […]

DFUs for Medical Sales Reps in a Post-Lockdown Environment

The life of a pharmaceutical sales rep looks very different today from two years ago. Back then face-to-face sales meetings were standard practice across the NHS. COVID-19 and its attendant restrictions on in-person meetings put paid to this. One GP told us that reps became wary of any kind of contact with GPs during the […]

3 Considerations for the Future of GP Remote Consultations

Just under a year ago we wrote a blog that considered the UK-wide implementation of GP remote consultations, and its impact on the experience of patients. Since writing that we’ve had two further ‘lockdown’ periods and are currently coping with the Delta Variant. As the COVID-19 restrictions are lifted, the LDA Research team thought it […]