Entries by LDA Research

How Can Healthcare Companies Help to Tackle Obesity?

The personal is now political – how can healthcare companies help to tackle obesity in the age of Covid? For decades now, we’ve been aware that obesity shortens lives by making us more susceptible to heart disease, cancer and type 2 diabetes. Obesity rates in the UK are high, with 7 in 10 men and […]

How is Covid-19 Reshaping Medical Market Research?

How is Covid-19 Reshaping Medical Market Research? The Covid-19 pandemic has dominated headlines since March 2020, and affected every part of our social, private and professional lives. We’ve all had to learn to adapt, in fairly extreme ways, to the changes the virus has wrought. Now as we move beyond its initial stages in the […]

Update on COVID-19

Update on COVID-19 A very flexible and resilient bunch, we here at LDA Research are going forward with all our market research work. However, we must proceed according to the measures recommended by experts and the Government. Please see below a summary of the situation. The British Government published its Covid-19 action plan on March […]

A Framework for Effective Medical Market Research Moderation

A Framework for Effective Medical Market Research Moderation At LDA Research, we’re well aware of the key role our moderators play in successfully delivering medical market research interviews. That’s why we work with specialist moderators, all of whom have either worked in the medical sector, or held senior medical research positions. This allows them to […]

The Effective Use of Email to Communicate with HCP’s

The Effective Use of Email to Communicate with Healthcare Professionals It’s a tough job recruiting healthcare professionals to medical market research. They’re busy, you’re a low priority, and the clock’s always ticking. So how to capture your HCP’s attention, get them engaged, and build a rapport? It’s important first, to find the right mode of […]

How to Manage Depth Interviews

A Guide to Conducting In-Depth Medical Market Research Interviews The in-depth interview is of huge value when it comes to the collection and analysis of qualitative medical market research data. It’s a tried and tested methodology which is most often carried out in a one-to-one format in person, by phone, or online. Key to the […]

How Do You Manage GDPR in Face-to-Face Research Interviews?

How Do You Manage GDPR in Face-to-Face Research Interviews? You may remember all the ‘opt-in’ pop-ups that started appearing on websites last Spring? That was due to the General Data Protection Regulation which came into effect in May 2018.  The aim of the regulation was to protect online consumers from having their personal data misused […]

How Does a ‘Detailed Follow Up’ Work?

LDA Research Helps You to Assess the Impact of Product Communications One aspect of the work we do at LDA Research is to support pharmaceutical companies in bringing new products to market. We may be asked to carry out competitor analysis, or develop research which supports decisions on how the product is positioned in the […]

One-to-One Interviews and Focus Groups

The quality of medical market research is determined largely by the context in which it is gathered. The qualitative research team at LDA has been conducting interviews via phone, web, and in person for a good while now, and we all agree that the medium of communication plays in important role in the type, and […]