The ‘patient experience’ of disease and its treatments is of huge value for pharmaceutical companies or medical device manufacturers. People who live day-in and day-out with a condition can provide unique perspectives on the impact it has on their lives, particularly where the disease is rare or low-prevalence. Among other things, the information shared via […]
The long Covid winter is finally drawing to a close, and the UK is inching ever closer to a graduated end to lockdown. After a year of businesses scrambling to adapt to extraordinary circumstances, we’re now starting to wonder what awaits us as the ‘new normal’ asserts itself. We won’t be returning to the pre-Covid […]
The global coronavirus pandemic catapulted Zoom into our collective consciousness overnight. All of a sudden everyone was using the verb ‘to Zoom’, and businesses were finding innovative ways to keep their relationships with clients alive as tumble-weed rolled through our town and city centres. In early 2020 LDA Research was already testing out Zoom as […]
The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients Amongst the many lessons we will take away from the COVID-19 pandemic is the importance of getting public health messaging right. Mistakes – in this instance – can literally cost lives. The ‘Stay Alert’ campaign was widely criticised by the public and psychologists alike […]
Feature Interview with LDA Founder, Lucy Doorbar This month we were lucky enough to be able to schedule in an interview with LDA Founder, Lucy Doorbar. It was a great opportunity to find out how she got started in the medical market research sector, what it was like setting up the company whilst being a […]
Why is Patient Feedback Critical to Rare Disease Treatments? A disease is designated as ‘rare’ if it affects only a small proportion of the population (roughly 0.05% in the EU). The term ‘orphan indication’ describes a disease that will most probably be rare, and has – as yet – has no convincing treatment. An ‘orphan […]
The Eyes Have It – How Face Masks Affect Communication in a Healthcare Setting “The first time I wore a mask at work I was surprised by how isolated it made me feel. There was a whole new language to learn in order to communicate effectively with patients and colleagues.” The use of face coverings […]
Doctor consultations are increasingly being held remotely by phone or online – how does this affect patients? How long is it since you’ve seen your GP? Even patients with long-standing, or chronic health conditions, are now likely to be accustomed to phone or online consultations rather than face-to-face appointments. This shift had been mooted for […]
The personal is now political – how can healthcare companies help to tackle obesity in the age of Covid? For decades now, we’ve been aware that obesity shortens lives by making us more susceptible to heart disease, cancer and type 2 diabetes. Obesity rates in the UK are high, with 7 in 10 men and […]
How is Covid-19 Reshaping Medical Market Research? The Covid-19 pandemic has dominated headlines since March 2020, and affected every part of our social, private and professional lives. We’ve all had to learn to adapt, in fairly extreme ways, to the changes the virus has wrought. Now as we move beyond its initial stages in the […]