Entries by LDA Research

Why Is It So Difficult To See a Doctor?

Despite consistently high numbers of confirmed cases across the UK, life has been getting back to normal over the past few months. Shops, pubs and restaurants are open once more, and thriving. Public transport is creeping back to pre-pandemic levels, and cities are…

Healthcare IT System Integration Research

Medical market research has traditionally concerned itself primarily with clinicians, nurses, patients, pharmacists and medical reps. More recently, though, LDA Research has extended its focus to include an additional professional sector within the healthcare context. It’s one that’s made up of a vast array of roles including IT infrastructure engineers, CIOs and CMIOs. The size […]

DFUs for Medical Sales Reps in a Post-Lockdown Environment

The life of a pharmaceutical sales rep looks very different today from two years ago. Back then face-to-face sales meetings were standard practice across the NHS. COVID-19 and its attendant restrictions on in-person meetings put paid to this. One GP told us that reps became wary of any kind of contact with GPs during the […]

3 Considerations for the Future of GP Remote Consultations

Just under a year ago we wrote a blog that considered the UK-wide implementation of GP remote consultations, and its impact on the experience of patients. Since writing that we’ve had two further ‘lockdown’ periods and are currently coping with the Delta Variant. As the COVID-19 restrictions are lifted, the LDA Research team thought it […]

Why LDA Research Goes the Extra Mile to Locate Rare Disease Specialists

The Challenge of Rare Disease Research We’ve always been a medical marketing agency that ‘loves a challenge’. It’s this tenacious streak in our makeup that has shaped the work we do, and the clients we attract. Over the past decade LDA Research has consistently risen to the challenge of finding and enlisting doctors and specialist […]

What Will Post-Lockdown Medical Market Research Look Like?

The long Covid winter is finally drawing to a close, and the UK is inching ever closer to a graduated end to lockdown. After a year of businesses scrambling to adapt to extraordinary circumstances, we’re now starting to wonder what awaits us as the ‘new normal’ asserts itself. We won’t be returning to the pre-Covid […]

The Pros and Cons of Using Zoom for Qualitative Research

The global coronavirus pandemic catapulted Zoom into our collective consciousness overnight. All of a sudden everyone was using the verb ‘to Zoom’, and businesses were finding innovative ways to keep their relationships with clients alive as tumble-weed rolled through our town and city centres. In early 2020 LDA Research was already testing out Zoom as […]