Entries by LDA Research

The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients

The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients Amongst the many lessons we will take away from the COVID-19 pandemic is the importance of getting public health messaging right. Mistakes – in this instance – can literally cost lives. The ‘Stay Alert’ campaign was widely criticised by the public and psychologists alike […]

Feature Interview with LDA Research Founder, Lucy Doorbar

Feature Interview with LDA Founder, Lucy Doorbar This month we were lucky enough to be able to schedule in an interview with LDA Founder, Lucy Doorbar. It was a great opportunity to find out how she got started in the medical market research sector, what it was like setting up the company whilst being a […]

Why is Patient Feedback Critical to Rare Disease Treatments?

Why is Patient Feedback Critical to Rare Disease Treatments? A disease is designated as ‘rare’ if it affects only a small proportion of the population (roughly 0.05% in the EU). The term ‘orphan indication’ describes a disease that will most probably be rare, and has – as yet – has no convincing treatment. An ‘orphan […]

How Face Masks Affect Communication in a Healthcare Setting

The Eyes Have It – How Face Masks Affect Communication in a Healthcare Setting “The first time I wore a mask at work I was surprised by how isolated it made me feel. There was a whole new language to learn in order to communicate effectively with patients and colleagues.” The use of face coverings […]

Doctor consultations are increasingly being held remotely by phone or online – how does this affect patients?

Doctor consultations are increasingly being held remotely by phone or online – how does this affect patients? How long is it since you’ve seen your GP? Even patients with long-standing, or chronic health conditions, are now likely to be accustomed to phone or online consultations rather than face-to-face appointments. This shift had been mooted for […]

How Can Healthcare Companies Help to Tackle Obesity?

The personal is now political – how can healthcare companies help to tackle obesity in the age of Covid? For decades now, we’ve been aware that obesity shortens lives by making us more susceptible to heart disease, cancer and type 2 diabetes. Obesity rates in the UK are high, with 7 in 10 men and […]

How is Covid-19 Reshaping Medical Market Research?

How is Covid-19 Reshaping Medical Market Research? The Covid-19 pandemic has dominated headlines since March 2020, and affected every part of our social, private and professional lives. We’ve all had to learn to adapt, in fairly extreme ways, to the changes the virus has wrought. Now as we move beyond its initial stages in the […]

Update on COVID-19

Update on COVID-19 A very flexible and resilient bunch, we here at LDA Research are going forward with all our market research work. However, we must proceed according to the measures recommended by experts and the Government. Please see below a summary of the situation. The British Government published its Covid-19 action plan on March […]

A Framework for Effective Medical Market Research Moderation

A Framework for Effective Medical Market Research Moderation At LDA Research, we’re well aware of the key role our moderators play in successfully delivering medical market research interviews. That’s why we work with specialist moderators, all of whom have either worked in the medical sector, or held senior medical research positions. This allows them to […]

The Effective Use of Email to Communicate with HCP’s

The Effective Use of Email to Communicate with Healthcare Professionals It’s a tough job recruiting healthcare professionals to medical market research. They’re busy, you’re a low priority, and the clock’s always ticking. So how to capture your HCP’s attention, get them engaged, and build a rapport? It’s important first, to find the right mode of […]