A Framework for Effective Medical Market Research Moderation

A Framework for Effective Medical Market Research Moderation

A Framework for Effective Medical Market Research Moderation

At LDA Research, we’re well aware of the key role our moderators play in successfully delivering medical market research interviews. That’s why we work with specialist moderators, all of whom have either worked in the medical sector, or held senior medical research positions. This allows them to confidently dig a little deeper when conducting qualitative field research.


The Role of the Medical Market Research Moderator

A good moderator is far more than an articulate interviewer. LDA clients are looking for the kind of detailed field research which can only arise out of an interview that employes elements of conversational flow. The give and take of this more personal exchange allows personally-held opinions, and beliefs to be shared without fear of misrepresentation, or misunderstanding.

This requires moderators who:

  • Exhibit clear professional understanding of the discussion topic
  • Demonstrate an authentic interest in the discussion
  • Show respect for the knowledge and views of respondents
  • Know how to manage the flow of an interview to ensure it concludes on time
  • Accurately summarise respondents’ answers
  • Listen actively and respond without becoming emotionally involved

At LDA Research we are able to guarantee our clients moderators who meet all these criteria. But we also go a step further. We know that even the best moderator will be unable to achieve their best work if the framework that supports them is weak.


We have five rules that govern all the work we do with our medical market research:

1. Introduce Moderators to Respondents

The quality of the relationship between moderator and respondent begins with their introduction to each other. We don’t leave anything to chance at this crucial stage, therefore. We always introduce moderators, by name, as soon as we can. The introduction always includes contact details which would normally include email, mobile phone number and landline. Once the intro is made, our moderators will follow up.

2. Provide Detailed Schedule for Moderators

The interview event is the most important aspect of the research. So we make absolutely sure that the moderator is given the interview date as soon as it’s confirmed with the respondent. At this stage we also provide detailed notes on where the respondent will be when carrying out the interview, and whether there are contingencies (such as an emergency call out) that could cut the interview short.

3. Keep Moderators Involved

Moderators are copied in to all email correspondence with respondents once the introduction has been made. This builds the relationship with the respondent, and keeps them involved in ongoing arrangements leading up to interview. We want to ensure, at every stage, that the moderator is closely involved with the process leading to interview.

4. Provide all Necessary Documents Before Being Asked

We’re proactive in our provision of documentation for moderators. And for good reason. We want our moderators to have plenty of time to familiarise themselves with the discussion guide, and materials. We know our moderators are professionals who need time to reflect on the goal of the interview in order to consider how best to achieve it. So, for example, we’ll set up a pre-survey run through with the aim of considering the spectrum of expected answers, and we encourage moderators to ask questions at this stage. Our aim is always to obtain the best data.

5. Fully Brief Moderators on Software and Innovative Formats

At LDA Research we pride ourselves on the innovative nature of our research formats. This means that we need to keep our moderators fully briefed when using new software applications, or delivery methods. We recently ran a workshop that involved war gaming and virtual hospital modelling with nurses and pharmacists. In this instance, we provided detailed briefing and materials prior to the workshop to allow moderators to try out the software and feel confident using it.


LDA Research Creates The Foundations for Successful Research Interviews

LDA Research is a learning organisation that relies on our moderators not only to deliver well, but also to offer us feedback on how we’re doing. All feedback is considered carefully, and often leads to adjustments in how we operate. The end goal is always the very best qualitative research outcomes for our clients, and we’re confident we have the support network to achieve this.


Looking for bespoke qualitative medical market research, supported by expert moderators? Call LDA Research on 01525 861436 to find out more about the services we offer.

The Effective Use of Email to Communicate with HCP's

The Effective Use of Email to Communicate with HCP’s

The Effective Use of Email to Communicate with Healthcare Professionals

It’s a tough job recruiting healthcare professionals to medical market research. They’re busy, you’re a low priority, and the clock’s always ticking. So how to capture your HCP’s attention, get them engaged, and build a rapport? It’s important first, to find the right mode of communication and second, to ensure that your messages get read.

Email remains the preferred mode of contact for most HCPs, and it’s a great medium for starting a conversation and building rapport. On the downside, the average HCP’s inbox is full of competing claims on his or her time. So how can you write emails in such a way to ensure they get seen, get opened, and get read, consistently?


Building an Email Relationship With HCPs

Demonstrating that you know and understand your recipient’s working environment is key to effective communication. We all react more generously when addressed respectfully, appropriately, and with due consideration. It’s also a precursor to the development of trust, which means that we’re more likely to respond positively to subsequent communications.


1. Keep it Concise

Here are 5 things we’ve found that help in building an email relationship with HCPs:

  • Be upfront and clear about what you want
  • Strip out anything that’s unnecessary
  • Keep paragraphs short and concise
  • Use emboldened titles and bullet points
  • MAKE IT EASY TO RESPOND POSITIVELY TO YOUR REQUEST

Remember, busy people like to be able to complete tasks easily. So offering a simple way to respond to your request is likely to achieve a quick, positive response.

2. Remove All Distractions

When your brain is already overcrowded, the last thing you need is a busy email full of colours, animations and fancy fonts. Think carefully about your formatting when contacting healthcare professionals. You want an easy-to-read font, set at a standard size. And avoid complicated signatures. Any contact information should be clear and unfussy.

3. Compose Your Subject Line Carefully

This is the key to getting your email opened, so it’s worth spending a bit of time on it. A question always engages the reader’s mind, as does the use of direct address. Take care, though, that your subject line doesn’t look ‘tricksy’ or clever, as this tends to be off-putting. The best subject lines are direct, honest, and to-the-point.

4. Demonstrate Your Understanding of Confidentiality

The General Data Protection Regulation requires that all personal identification is kept private. Demonstrate your understanding of this by never sharing an HCP’s email address with anyone else in an email chain. Set yourself a series of personal privacy checks before clicking ‘send’. It’s all too easy to forward an email on and inadvertently share email addresses. One slip like this and trust could be broken. Make privacy a priority.

5. Don’t Share Personal Information by Email

Emails are like postcards. Maybe they won’t be read by anyone but you and your HCP, but assume there’s every likelihood that they will. With that in mind, avoid sharing any personal information about medical conditions or their patients’ healthcare. If you share any attachments, password protect them so that only the designated recipient can read it.


LDA Research Are Specialists in Effective Communication

LDA Research was set up over 10 years ago with the aim of providing the highest quality medical market research. We’ve enjoyed tremendous success in providing qualitative research for the medical devices and pharmaceutical sector. Our team is known for its highly professional approach,  and its tenaciousness when it come to recruiting busy healthcare professionals both in the UK and across the world.

How to Manage Depth Interviews

How to Manage Depth Interviews

A Guide to Conducting In-Depth Medical Market Research Interviews

The in-depth interview is of huge value when it comes to the collection and analysis of qualitative medical market research data. It’s a tried and tested methodology which is most often carried out in a one-to-one format in person, by phone, or online. Key to the success of this kind of interviewing is that the interviewee feels relaxed and able to focus on the subject matter being discussed.

An experienced moderator will be able to create the ideal conditions for an in-depth interview, whether it’s taking place in Mexico, Manchester, Brazil or Birmingham. It’s all about recognising the needs of the interviewee, empathising with the challenges of their working context, and anticipating any problems that might arise.

Here’s our guide to creating the ideal conditions for in-depth interviews, wherever they’re taking place.

1. Choose the Venue Carefully

In-depth qualitative research interviews require concentration and focus. It’s important, therefore, to get the venue right. Ideally, the respondent will suggest the space that would suit them best. This may be their office, their home or a location arranged by the moderator. Where the interview is taking place by phone, or online, the options are more varied – so long as the environment is quiet, appropriately private, and easy for the respondent to access.

2. Understand Your Respondents’ Context

For the moderator, the in-depth interview will be a priority. Whereas, for the respondent, it’s an event that has to be slotted in to numerous other calls on their time. Events that may possibly disrupt the respondent include: overrunning appointments, need for immediate consultation, emergency patient surgery, change in medical treatment schedules, delivery of conference papers, or being too ill to attend.

When initially contacting interviewees, we ask them to select the appropriate time. Additionally, at the start of the interview, our first question is to confirm that the time is still convenient. Furthermore, we are always understanding when the interview needs to be interrupted.

3. Familiarise Yourself With the Cultural Context

Obviously, you need to know what the time is in Brazil when trying to set up an in-depth interview there (and be aware of daylight savings time differences!). But there’s a whole range of factors that have to be taken into consideration when managing in-depth interviews at home or abroad:

  • If planning for the UK, check the local traffic conditions for any major hold ups
  • Watch out for weather events, or high profile crimes that might impact the schedule
  • Check for cultural festivals which might impact on interviewee’s availability
  • Research the political conditions – are they stable, or disrupted? And could that impact the interview?

4. Prepare for Interview Disruption

If you plan for perfection, you’re likely to be tearing your hair out pretty quickly! At LDA Research we accept that, given the nature of the healthcare sector, it’s more likely than not that most interviews will be subject to some type of disruption. So we plan for the disrupted interview by briefing moderators carefully for this eventuality. They know the interview may be interrupted or may go on longer than planned. They’ll be aware of the overall intent of the research and the key questions, so they will be ready to summarise, recover and re-energise interviews when necessary.

5. Provide Respondents with the Resources They Need

This is where we think out of the box. The data our respondents provide is hugely valuable to us, so we need to demonstrate our readiness to go the extra mile for it. It all comes down to putting the respondent at the centre of the experience, then everything tends to fall into place. Here are our top tips:

  • Should  you have any concerns at all about language barriers, hire a good translator who is experienced in this kind of work
  • When interviewing face-to-face, find out if the interviewee needs any disability support
  • If providing refreshments in face-to-face in-depth interviews, check dietary requirements. Or if there are multiple participants, have a range of options for various dietary requirements (e.g. allergies, vegan choices, halal choices)
  • Be prepared for poor, or disrupted connections, and have back-up plans that have been discussed in advance
  • If you sense that that the respondent is becoming distracted, or tired, have options for taking a break and then continuing

LDA Research Provides Global Eyes and Ears for Clients

Our clients rely on us to provide them with the breadth and depth of global medical market research they require. We take our responsibilities extremely seriously and will do everything we can to deliver rich qualitative data. First and foremost, this means detailed and creative planning at every stage of the process. And well-briefed expert moderators who are able to adapt and be flexible, without losing focus and concentration.

How Do You Manage GDPR in Face-to-Face Research Interviews?

How Do You Manage GDPR in Face-to-Face Research Interviews?

How Do You Manage GDPR in Face-to-Face Research Interviews?

You may remember all the ‘opt-in’ pop-ups that started appearing on websites last Spring? That was due to the General Data Protection Regulation which came into effect in May 2018.  The aim of the regulation was to protect online consumers from having their personal data misused for marketing purposes. The practices that it sought to curb included:

  • Selling on data to third parties
  • Using data to ‘cold call’ consumers
  • Storing online or physical data longer than necessary
  • Not knowing where data was kept
  • Offering inadequate protection from cybercrime

Key to the GDPR’s impact is the power of the Independent Commissioner’s Office (ICO) to levy huge fines. Businesses or individuals found to be in breach, can be fined up to 4 million euros, or 4% of annual global turnover, whichever is the most. These eye-watering figures are enough to make anyone handling personal data in a professional capacity sit up and take notice.

How Does the GDPR Affect Qualitative Research?

LDA Research has always taken privacy of personal data extremely seriously, given the nature of our research. The launch of the GDPR was, however, a great opportunity to audit our research practices. Given the range of research methodologies we employ, we approached the task by looking at each methodology separately. In this blog we’ll be sharing our compliance guidelines for face-to-face research interviews.

What is Personal Data?

One of the most helpful aspects of the GDPR is the clarity with which it identifies what personal data is. It includes, of course, the obvious identity markers such as: name, address, photo, phone number, signature, email address, job role, age, ethnic identification. But it also emphasises the importance of recognising how scraps of information can be pieced together to identify someone. This places a requirement upon researchers to be extremely vigilant when capturing data.

How is Personal Data Stored?

Personal data can be captured on audio file, video recordings, online forms, written notes, letters, social media, health records or job profiles. These are stored in various ways, from notebooks, to online documents, to paper records and data bases. The GDPR requires that there are tight controls on what data is captured, how long it’s kept, who it’s shared with and when it’s deleted.

Step-by-Step Guide to Managing GDPR in Face-to-Face Research Interviews

Step 1. Make sure that your Data Privacy policy is up-to-date and share with everyone involved. Participants have a right to access their data or request its removal so make sure contact details for this purpose are available.

Step 2. Make clear rules about how online information is shared. Secure document sharing is preferable to email. There are a number of options including: DropBox, ShareFile, SharePoint. Always set a date for access revocation.

Step 3. Anonymise all participant data as soon as possible, and certainly before it is shared with clients and wider team. It is never OK to share personal data without the express permission of the participant.

Step 4. Before starting the interview it’s good practice to explain what data will be captured and how it will be distributed and stored. Any audio, or video recording requires the written permission of the participant.

Step 5. Make it a rule of thumb that no participant data is captured in the course of the interview. This doesn’t mean that you can’t use each other’s names – but it must be redacted from the recording or transcript before being passed to anyone outside the company or the UK/EU. This extends to ensuring that no visual personal information from the environment is picked up on photos, or video.

Step 6. Ensure that all data storage is encrypted and secure. Access should be limited to password holders, and be scheduled to end on a specified date. The location of all data relating to individual participants is required to be logged, and a deletion date set, including emails arranging the face to face interview.

Maintaining Good GDPR Practice

Qualitative research depends on a relationship based on trust between the interviewer and their participant. GDPR is an important building block in that relationship. Highlighting the emphasis you place the legal requirement for data to remain private is reassuring for interviewees, and underpins your professional status.

How-Does-a-‘Detailed-Follow-Up’-Work-

How Does a ‘Detailed Follow Up’ Work?

LDA Research Helps You to Assess the Impact of Product Communications

One aspect of the work we do at LDA Research is to support pharmaceutical companies in bringing new products to market. We may be asked to carry out competitor analysis, or develop research which supports decisions on how the product is positioned in the market. Our qualitative research helps to ensure that messaging is clear and that it addresses the issues that healthcare professionals and their patients are keen to address.

Equally important though, is knowing how existing products are being promoted to healthcare professionals, and the impact a given product is having on the market as a whole. This is revealed through the use of pharma rep assessments, or Detailed Follow Ups (DFUs). They are carried out to provide our pharmaceutical clients with detailed reporting on the level of influence and sales success their marketing strategy is achieving with HCPs.

The Role of the Medical Sales Representatives

The medical sales representative is a lynchpin in the success of a new pharmaceutical product. They are the link between the producers of the product, and the sector consumers. Unlike more traditional salesman, the pharmaceutical rep has an educative and strategic role to play:

  • Education. The sales rep keeps physicians, GPS and pharmacists informed as to the latest developments in the pharmaceutical sector. This occurs in one-to-one meetings, or organised group events.
  • Connectors. Sales reps connect healthcare professionals with the latest research, drugs and treatment which benefit their patients. Pharma reps will often present at conferences.
  • Providers. Of course, the sales rep is also the provider of new pharmaceutical products to major healthcare buyers such as the NHS.

Clear Messaging for Pharma Reps

Pharma reps build up a network of trusted HCP networks over time. The endorsements they are able to give to products has the potential to impact sales within their geographical region. For this reason, it’s hugely important that the positioning of new products, and the research that supports them, is persuasive and readily available to pharma reps.

Detailed Follow Ups are a popular way for pharmaceutical companies to find out how their product is being introduced to healthcare professionals. The key questions to address are:

  • How does the product perform against its competitors?
  • What impact is the agreed positioning of the product having?
  • Are healthcare professionals recognising the full range of benefits the product offers?

How Does a ‘Detailed Follow Up’ Work?

One potential way to do to assess a products impact would be to ask the pharma reps themselves. However, the only clear indication reps have of their success, is through sales.

Alternatively LDA’s market research work would normally approach the buyers of pharmaceutical products, rather than the sellers. This is because we are looking for a nuanced understanding of the impact or a marketing strategy. Any new product takes time to impact the market through sales, so DFUs are looking for HCP impressions and buying signals that register future intent.

DFUs – The Process

LDA Research provides Detailed Follow Ups on a regular basis for our pharmaceutical clients. They take the form of meetings with groups of healthcare professionals or individual discussions via telephone. Our assessments follow up on scheduled promotions of a product. Their function is to discover the impact their promotion has had on medical consumers.

Our high calibre moderators all have long experience in the healthcare sector, either through research or practical experience, and they’re able to engage interviewees in informed discussion. Our questions will test:

  • The technical and selling skills of the rep
  • The quality of the sustained relationship the rep has with the interviewee
  • The materials used by sales reps
  • The impact of the messaging
  • The sales impact of the rep’s promotion on the interviewee

Questioning will focus on the quality of the pharma rep’s work, but will also assess, indirectly:

  • The competitiveness of the brand position
  • The credibility of the brand positioning
  • The perceived value of the product

Reporting on DFUs

Key to any DFU research is the insight into the interviewee’s intention to prescribe the given medicine. Our questioning is also designed to reveal what the key elements are that are driving that intention.

Our reports provide clients with the detailed information they need to support, revise and strengthen medical marketing to ensure maximum impact for their product.

Face-to-Face Interviews and Focus Groups

One-to-One Interviews and Focus Groups

The quality of medical market research is determined largely by the context in which it is gathered. The qualitative research team at LDA has been conducting interviews via phone, web, and in person for a good while now, and we all agree that the medium of communication plays in important role in the type, and richness of the information gathered.

Our aim is always to be the ‘eyes and ears’ that our clients need, wherever they need them. We have professional interviewers available globally to carry out international one-to-one interviews, and we’ll source focus groups where required to provide local specialist knowledge.

Carrying out qualitative research one-to-one with individuals or groups is a specialist skill which we prize in our research associates. The data which emerges from this context includes the enhanced communicative techniques of body language, facial expression and eye contact.

Face-to-Face In-Depth Interviews

This is one of the oldest and most respected methods of qualitative research. The interview takes place in a space which is pre-agreed with the interviewee, and often it’s at their home or place of business in order to make them feel entirely at ease. The interview would normally last between 60-90 minutes and takes the form of a meaningful discussion, rather than simply providing a list of questions.

Where one-to-ne in-depth interviews are concerned we are reliant on our specialist, professional interviewers who bring medical experience in the form of research or practical experience to their role. We need them to be able to draw out insights through the use of discussion around a series of pre-agreed questions. Additionally we ask them to supplement their findings through noting visual communication in the form of smiles, closing of the body, or avoidance of eye contact.

LDA – Face-to-Face In-Depth Interview Example

  • We recently carried out a series of one-to-one interviews with GPs and pharmacists in Manchester, UK. The topic of the discussion was ‘over the counter medicines’.

Focus Group Interviews

Focus groups are an excellent way to garner a range of opinions from a cross-section of interviewees on a research topic in the medical devices or pharmaceutical sector. In order to facilitate a focus group, the timing and venue for the research needs to be carefully chosen in order to allow the maximum number of attendees to be there. The timing and management of the event is crucial for maximum value within a limited time frame.

The aim of the focus group discussion is to encourage participants to their own views without fear, listen to the views of others receptively, and openly agree or disagree without becoming too vociferous. This requires an experienced moderator who is confident when dealing with groups. One of the greatest dangers of the focus group is that the attendees drift off-topic; with this in mind we always create a tight structure for our moderator to work with.

LDA – Focus Group Example

  • We recently carried out some focus group research with nurses, pharmacists and ICU consultants on the topic of parental nutrition.

LDA Matches the Mode of Communication to the Research Project

Our research team has been delivering high quality medical market research for a while now, and we’re able to provide clients with evidence-based advice on which interview methods work best for the type of research they wish to pursue. We carry out one-to-one and focus group interviews wherever they need to happen, and we have an extremely high success rate when it comes to sourcing participants, and experienced moderators and interviewers.

Using TDIs, CATIs and WATIs for Healthcare Market Research

Using TDIs, CATIs and WATIs for Healthcare Market Research

At LDA Research we’ve built an enviable reputation for accessing patients and healthcare professionals from across the world. Our clients come to us for global intelligence and we utilise a range of methodologies that facilitate international market research in healthcare.

Much of the research we are asked to undertake in the pharmaceutical and medical device sectors, is qualitative. This requires that our specialist moderators engage in depth with the ideas, values and issues that are driving the healthcare profession within their geographical context.

Whilst we can’t always be face-to-face with interviewees who are part of our international network, we maintain the goal of detailed, informed discussion. In this blog we’ll be discussing our use of the phone as a way to glean local specialist knowledge.

Telephone Depth Interviewing (TDI)

These can be scheduled to suit the interviewee, and can happen in a location that suits them. The aim of a TDI is to achieve the equivalent of a face-to-face interview, over the phone. LDA Research always uses professional interviewers with experience in healthcare research, or practice, to ensure that the interview digs down to draw out insights that will aid the research goals.

As the aim is to create a detailed discussion, we use topic briefs rather than structured questionnaires on TDIs. The interviewer will offer the option to use video on the call, which allows them to view body language, but if the interviewee is uncomfortable with this, it isn’t essential. The crucial thing is to develop a rapport on the phone, which will allow for a free-flowing discussion of ideas, opinions and values.

LDA TDI Examples

  • Telephone interviews with ophthalmologists in Germany and the UK on the topic of non-infectious uveitis
  • Telephone interviews with epileptologists in UK on the topic of paediatric focal seizures

Web Assisted Telephone Interviewing (WATI)

These are one-to-one or group telephone interviews utilising information which is shared via the internet. These might take the form of a survey, or the interviewer might present – for example – pricing guides or advertising images, and the interviewee will be asked to respond to prompts, or questions related to the material.

This approach has the advantage of allowing both parties to share web material in real time. The online content is then enriched by the addition of a specific context, or a particular line of questioning. This approach can also be used for research groups, where a survey is completed anonymously but the aggregate results are fed back, inviting discussion, in the course of the session.

LDA WATI Examples:

  • Web assisted telephone interviews with cardiac surgeons and cardiac anaesthetists in the UK, on the topic of prophylactic treatments for blood loss.
  • Web Assisted Telephone Interviews in the UK with ICU pharmacists and dieticians on the topic of parental nutrition

Computer Assisted Telephone Interviewing (CATI)

This approach utilises a pre-written survey which the interviewer presents to the interviewee. Computer software provides the interviewer with a script which offers an introduction to the survey, any special instructions (if the answers are going to be timed, for example), as well as the questions themselves.

Whilst this approach is more formal than the TDIs or WATIs, there is still the opportunity for interventions, where appropriate. Certain answers may prompt additional questions, or become the precursor for a follow-up call. All the responses offered by respondents are entered online by the interviewer as the survey progresses.

LDA CATI Examples

  • Computer assisted telephone interviews with Irish pharmacists on the topic of chemotherapy compounding
  • Computer assisted telephone interviews in USA with ICU, OR, ER, med-surge nurses and nurse managers, CNOs, respiratory therapists, biomedical engineers and purchasers on the topic consumables

LDA Research Puts the Research First

As a medical market research agency, we’re known for our tenacity when it comes to accessing the views and opinions our clients need. We have a range of approaches which can be customised to suit the particular needs of interviewees, and the research itself.

medical device market research

Medical Device Market Research

LDA Research was set up in 2011, in Bedfordshire, and for the past 7 years the core team has been pursuing their passion globally. We’re lucky enough to spend our time providing specialist qualitative research for the rapidly growing medical device sector. Every member of the team is committed to providing high quality, bespoke market research solutions for management consultants, design agencies, advertising companies, medical clients and health market research agencies.

Why Use Qualitative Research?

Qualitative medical device marketing research depends upon person-to-person interaction as a means of garnering opinions, motivations, ideas and themes active in the target group for any new medical device. It’s a highly effective methodology for understanding customer satisfaction, sector pricing intelligence, market attractiveness, innovation assessment and perceived use value.

We pride ourselves on the responsive nature of our research methodology, and on our ability – as a team – to tailor our research to the business needs of our clients. That may mean accessing hard-to-reach patients, incorporating tech in innovative ways or moving beyond our database to reach out to participants in regions, or countries that we haven’t worked with before. As a research team we love a challenge, and we keep going until we get what our clients need!

Quantitative Medical Device Market Research for Development

Clients often ask us to find out for them where the greatest unmet needs are in a particular area. This may feed into an R&D process, or it may be at the stage of fine tuning of a device which has already been developed. Dependent on the research aims, we would normally seek to conduct phone, web conferencing, or face-to-face interviews with healthcare professionals, and thought leaders operating within the appropriate professional environment.

Qualitative Research for Usability Testing

Regulation (EU) 2017/745 has raised the European bar for the usability testing of medical devices. We are, therefore, seeing a heightened demand from our clients for device simulations. Being able to see how patients interact with a new product or device provides valuable information to developers and marketers. The ensuing report will often lead to an understanding of training requirements, or refinements needed in the way the device is packaged or presented for use.

Qualitative Patient Focused Research

We have a great track record for pulling together patient focus groups either as online forums, or – if the geographical dispersion is local, or national – as part of a workshop. This methodology is particularly useful where a training need has been identified and the training programme has been designed. Patients will often point out crucial issues that have been overlooked by developers, or use their first hand experience to provide solutions to challenges that have been bugging the development team.

Post Launch Qualitative Research

We can help with the entire product lifecycle, providing accurate, authentic medical market research. Once a device is launched, we are often asked to carry out ‘follow-on’ research with patients using it. We’re always particularly interested in the data provided by people who have ceased to use the product, or those who are aware of the product but have not yet decided to adopt it.

Skilled Moderators are Key to Effective Medical Device Market Research

The skill of the researcher is always paramount to achieving effective result in ethnographic qualitative research. We take care to recruit moderators and interviewers who have a background in either medical research or specialist healthcare. This professional expertise allows them to ask detailed – and at times – probing questions of clients. Granular responses help developers understand to what degree their product is supporting the patient and fulfilling the needs of the market.