Bringing Global Research to London Clients

Effective Qualitative Research

Working both locally and globally to provide specialist qualitative research for our London clients means matching the approach to the task effectively. We employ a range of data gathering techniques which include:

Telephone Depth Interviewing (TDIs) -Recently used with epileptologists in UK on the topic of paediatric focal seizures

Web Assisted Telephone Interviewing (WATIs) – Recently used in UK, USA, UAE and Germany on a new managed service IT solution for hospitals with C-suite and IT respondents

Computer Assisted Telephone Interviews (CATIs) – Recently used with Irish pharmacists – topic chemotherapy compounding

Face-to-Face Interviews – Recently used in Manchester with GPs and pharmacists on the topic of over the counter medicines.

Bespoke Qualitative Research

Key to the effectiveness of our approach is:

• An in-house team of experienced medical market researchers
• A network of specialist moderators with extensive experience in the medical sector
• A mature global network that we actively grow for each research project

This combination allows us to go the extra mile for clients, always with the aim of collecting the very best data available. An example of this bespoke approach is a recent project on parental nutrition. We worked with nurses, pharmacists and ICU customers using war gaming and virtual hospital modelling. This kind of innovative approach is guaranteed to raise the energy and engagement of the participants, which impacts positively on the quality of the data collected. Allowing participants to apply their expertise in ways that challenge their expectations tends to lead to excellent research results.